Site Names meaning in English

Site Names

Site Name diagram
Site Name example (highlighted)

What are Site Names?

In October 2022 Google introduced the use of Site Names on mobile search via a blog post on Search Central.

The blog post states that Site Names are designed to make it easier for users to identify the website that is associated with a search result, and also shared how to set your website's Site Name using structured data.

How to change your Site Name

To set the Site Name for a website it is use the WebSite schema (

The required properties for the schema type are name and url.

An optional property is available: alternateName.


<script type="application/ld+json">
      "@context" : "",
      "@type" : "WebSite",
      "name" : "Search Candy",
      "url" : ""
  </script>Code language: JSON / JSON with Comments (json)

Alternative sources of Site Names that Google may take into account when deciding what Site Name to set include:



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