Site Names meaning in English

Site Names

Site Name diagram
Site Name example (highlighted)

What are Site Names?

In October 2022 Google introduced the use of Site Names on mobile search via a blog post on Search Central.

The blog post states that Site Names are designed to make it easier for users to identify the website that is associated with a search result, and also shared how to set your website's Site Name using structured data.

How to change your Site Name

To set the Site Name for a website it is use the WebSite schema (schema.org/WebSite).

The required properties for the schema type are name and url.

An optional property is available: alternateName.

Example

<script type="application/ld+json"> { "@context" : "https://schema.org", "@type" : "WebSite", "name" : "Search Candy", "url" : "https://www.searchcandy.uk/" } </script>
Code language: JSON / JSON with Comments (json)

Alternative sources of Site Names that Google may take into account when deciding what Site Name to set include:

Related

References

Citation URL

https://www.searchcandy.uk/seo/seo-glossary/site-names/

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What is this content? This article is part of an SEO glossary and reference guide created by Search Candy - an SEO consultancy based in the UK. The Search Candy team is committed to providing content that adheres to the highest editorial standards. The date this article was created and last checked for accuracy is posted above. To reuse this content please get in touch via our contact form.
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