Branded link meaning in English

Branded link

What is a branded link?

In terms of anchor text, a branded link is a link which contains a company brand or similar derivative in the anchor text.

Branded links are often used as part of a link building campaign in SEO strategies, to help improve the ranking of a website in search engine results pages.

Example branded links for Search Candy would be "Search Candy", "SearchCandy" and "".

Compare this to some examples of non-branded anchor texts, such as: "SEO" or "Link building services".

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