Alt text

Alt text (alternative text) is a word or phrase that can be added to an image element in HTML, used to describe the image to users and search engines.

Eg: <img src="/dictionary.jpg" alt="Red dictionary" />

Accessibility

As well as benefiting SEO, providing descriptive alt text for images is also very important for accessibility purposes.

This is because Alt text is usually read via screen-readers, providing context to users which may not otherwise be able to see the images on a page.

Related

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