Anchor text

Anchor text refers to the words or phrase used in the text of a link.

The anchor text is found inside the <a> tag in HTML.

In the below example 'Turtles' is the anchor text of the link.

<a href="/example-page/">Turtles</a>
Code language: HTML, XML (xml)

Providing anchor text that accurately and concisely describes the linked resource is a key part of SEO.

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