Anchor text meaning in English

Anchor text

What is Anchor text?

Anchor text refers to the words or phrase used in the text of a link.

Anchor text is found inside the <a> tag in HTML.

Providing anchor text that accurately and concisely describes the linked resource is a key part of SEO.


In the below example 'Turtles' is the anchor text of the link.

<a href="/example-page/">Turtles</a>Code language: HTML, XML (xml)


Synonyms for 'anchor text' include:

  • Link text
  • Clickable link text
  • Anchor

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