Financial Services SEO

Specialist SEO for the Financial Services Industry

SEO Team illustration

SEO for Financial Services Companies

At Search Candy we provide SEO and blogger outreach services for companies in the financial services industry in the UK.

What are the key things to look for in an SEO company to work in the financial services industry?

Experience & Trust

It is vital to make sure you are working with a company that has staff with direct commercial experience working in the financial services industry.

There is simply no substitute for someone with experience – it provides a deep understanding of special challenges that are found in financial services.

With experience in personal finance, loans, mortgages, debt management, insurance, ISAs and more, over a span of 10+ years – at Search Candy we have a strong speciality in the finance industry.


One of the most important things to bear in mind during any finance related campaign is compliance. In finance more than almost any other niche it is vital to make sure marketing follows a strict set of rules.

At the most basic level compliance means avoiding overly salesy language that is: unbalanced, impossible to prove, or simply misleading.

We can work direct with compliance teams and produce content that is balanced and free of unsafe, unprofessional language.

Track Record in Competitive Niches

The financial services industry is competitive. In fact it is probably one of, if not the most competitive industry in the UK when it comes to SEO.

When you are choosing an SEO company for financial services you will want to make sure that they have a proven track record of not just working with big companies, but actually achieving top rankings in competitive niches and being able to explain how they achieved the results.

Whether the market is debt management or voucher codes, getting top results in tough niches will require competitive tactics and a big budget. If the SEO company you are speaking to have not explained this they are probably not as clued-up as you might hope.