As the old philosophical question asks “if a tree falls in a forest and no one is around to hear it, does it make a sound?”
As part of a content marketing campaign it is of course great to produce awesome content. But if no-one actually sees it, shares it, or goes on to find out more – what is the point?
There is of course Google – if your content is good quality it could bring in organic search traffic – and you can also use social media channels, mailing lists and similar.
But what if we want to guarantee our content gets seen? What if we want to achieve both a measurable ROI, and a specific amount of potential users/sales prospects that will view our content?
This is where well targeted content discovery networks and paid social media platforms can be extremely useful.
We have listed 10 of the best content discovery and paid social platforms – and put them together into a nice little infographic for your viewing pleasure.
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Services listed in order:
Taboola, Outbrain, Facebook Advertising, Google+/AdWords, Twitter Ads, Stumbleupon Paid Discovery, nrelate, Zemanta, Gravity, Disqus.
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Do you use a content discovery network or paid social platform? Which do you find the best? Leave a comment below.