At Search Candy we provide SEO and blogger outreach services for companies in the financial services industry in the UK.
What are the key things to look for in an SEO company to work in the financial services industry?
1) Experience & Trust
It is vital to make sure you are working with a company that has staff with direct commercial experience working in the financial services industry.
There is simply no substitute for someone with experience – it provides a deep understanding of special challenges that are found in financial services.
With experience in personal finance, loans, mortgages, debt management, insurance, ISAs and more, over a span of 10+ years – at Search Candy we have a strong speciality in the finance industry.
One of the most important things to bear in mind during any finance related campaign is compliance. In finance more than almost any other niche it is vital to make sure marketing follows a strict set of rules.
At the most basic level compliance means avoiding overly salesy language that is: unbalanced, impossible to prove, or simply misleading.
We can work direct with compliance teams and produce content that is balanced and free of unsafe, unprofessional language.
3) Track Record in Competitive Niches
The financial services industry is competitive. In fact it is probably one of, if not the most competitive industry in the UK when it comes to SEO.
When you are choosing an SEO company for financial services you will want to make sure that they have a proven track record of not just working with big companies, but actually achieving top rankings in competitive niches and being able to explain how they achieved the results.
Whether the market is debt management or voucher codes, getting top results in tough niches will require competitive tactics and a big budget – if the people you are speaking to have not explained this they are probably not as clued-up as you might hope.
SEO & Blogger Outreach
Finance SEO is one of the hardest niches there are, but we have direct experience getting number 1 rankings for highly competitive terms.
We have worked with many of the biggest finance brands in the UK, including the Money Advice Service.
Over the years we have built up a network of hundreds of UK based personal finance websites and influencers, which enables us to roll out finance campaigns quickly and efficiently.
Looking for an experienced trainer with commercial experience in the financial services industry?
We have experience managing SEO, link-building, content teams and more. Due to this experience we can provide extremely high quality bespoke training on a range of topics.
We work with financial services companies to train inhouse staff on a range of topics from advanced SEO to copywriting for SEO.
What is SEO?
Search Engine Optimisation or SEO, is the practice of optimising your website in order to increase the amount of relevant traffic and leads/sales you get from organic search.
Generally there are two main parts to an SEO campaign: onsite and offsite. Onsite SEO looks at the website itself for optimisations and improvements. Offsite SEO focusing on link building and other external factors.
What is Blogger Outreach?
Blogger outreach is the process of working with influencers, in this case in the personal finance industry in the UK.
To find out more get in touch via our contact page.